elephant, Laos

We've partnered with The Travel Corporation to protect animals in tourism


The Travel Corporation (TTC) and its family of 30 global brands has committed to working with us to improve the lives of animals through profitable and sustainable solutions

As part of its continuing sustainability journey, The Travel Corporation’s family of brands, including Contiki and Trafalgar, have partnered with us to help ensure their policies and itineraries improve the lives of animals everywhere they travel.

We've worked with TTC to reshape the experiences the company offers to be more animal-friendly and support the phase-out of cruel activities, including bullfights, captive whale and dolphin attractions and, most significantly, removing elephant rides and shows from their trips visiting Thailand.

The cruelty behind elephant rides

An asian elephant is used to take tourists for rides.

“At TTC and our not-for-profit The TreadRight Foundation, we recognize the immense potential the travel industry has to change the world for the better and we can do that with the valuable guidance of leading organisations like World Animal Protection,” says Brett Tollman, Chief Executive, The Travel Corporation and Founder, The TreadRight Foundation.  

Moving an industry

This past September in Bangkok, we brought together TTC and other leading global travel companies including TUI Group and EXO Travel to meet with representatives of elephant riding camps across Thailand to demonstrate a shift in consumer demand for elephant-friendly tourism, encouraging them to phase out rides and shows and transition to elephant-friendly venues.

“We are proud to have partnered with World Animal Protection to work towards ensuring that the travel industry comes together as a community to protect wildlife and help show that animal-friendly venues can be profitable for local communities in the long term. We appreciate that this is an important animal welfare issue that is bigger than any single organisation,” continues Tollman.

Wildlife. Not Entertainers - Animal Cruelty - Elephant - World Animal Protection

A venue in Thailand where elephants are kept in captivity and used to entertain tourists.

Many tourists from around the globe visit Thailand to see elephants but increasingly, these travellers are beginning to understand the lifetime of psychological and physical trauma elephant rides and shows cause.

A 2017 survey shows a significant drop of 9% to 44% in the number of people who find elephant riding acceptable compared to just three years ago.

The research shows that more than 80% of tourists would prefer to see elephants in their natural environment.

People want change

“Attitudes are changing as travellers are learning more about the fear, pain and suffering elephants undergo to make rides and shows possible”, says Steve McIvor, our CEO.

“Travellers are increasingly demanding options that better align with their values. With the help of global travel partners like TTC, we can prove that elephant-friendly attractions, those without forced and dangerous interactions with wildlife, make both ethical and financial sense for local venues. The direction of sustainable tourism is clear.” 


Three female elephants enter their new nighttime enclosure on Boon Lott's Elephant Sanctuary (BLES) in Sukhothai, Thailand.

TTC and more than 180 other global travel companies have agreed to no longer offer visits to venues with elephant rides and shows in any of their markets.

Also, in 2016, TripAdvisor announced that they will stop selling tickets to experiences where tourists have direct physical contact with captive wild animals or endangered species.

We look forward to working with The Travel Corporation and building our movement to end animal suffering in the tourism industry. 

Join the movement to protect animals from cruel entertainment attractions around the world by pledging not to get taken for a ride today.

The research shows that more than 80% of tourists would prefer to see elephants in their natural environment.

More about