Collage of World Animal Protection staff and animals helped around the world

How your money is spent

About us

Last year, for every $1, 89c was spent on protecting animals, 9c on fundraising and 2c on staff and admin.

How your money moves the world to protect animals

For every $1 you donated last year: 89% went directly towards protecting animals around the world, 2% paid for staff and administration, and to help raise the next dollar, 9% was spent on fundraising.

Find out how your contribution helped animals in Aotearoa New Zealand and around the world last year.

What you made possible

How your money was spent in 2025
Where our income came from last year


Where our income came from last year

Our funding comes from generous, everyday New Zealanders who love animals and want to protect them.

We rely on your incredible support through donations, bequests and merchandise purchases to support our work to end animal cruelty and suffering.

How you can help


Here's what your support meant for animals last year

Our annual achievements

Our supporters changed the world for animals all around the world last year.

Your Global Review

Learn more how you're helping us end animal cruelty across the world.

FAQs

Is World Animal Protection a legitimate charity?

Yes, World Animal Protection is a registered charity

We’re a global animal welfare organisation and have been campaigning for over 75 years to end animal cruelty and suffering in Aotearoa New Zealand and around the world. From the boardrooms of large corporations to the frontline of the wildlife trade, our supporters help us create better lives for all animals.

 

Learn more about us

How many years has World Animal Protection been protecting animals?

We have been moving the world to protect animals for over 75 years. Together, we’ve made huge strides in our mission to protect animals. 

 

We were known as WSPA, and became World Animal Protection in 2014. While our name changed, our determination to protect animals remains the same. 

 

Just like our supporters worldwide, we know change for the better is always possible.

 

Learn more about our history

Are donations to World Animal Protection tax deductible?

World Animal Protection is a global charity - we use the collective power of our worldwide offices to deliver long-term solutions to end animal cruelty in more than 50 countries; both in New Zealand and overseas.

 

In New Zealand, donee status is granted to charities that are either based in New Zealand and predominately use their funds for local purposes, or are a humanitarian group. We are certainly a registered charity, but our on-going dedication to global animal welfare issues (of which New Zealand is a part) means we have not been granted donee status in New Zealand by the IRD, and unfortunately donations cannot be claimed at this time.

Wild dolphins in New Zealand

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