Wild animals belong in the wild
Across the world, wild animals are captured, taken from their natural habitats or bred in captivity, and suffer a lifetime of cruelty and abuse.
Whether it is watching tigers perform in shows, taking selfies with koalas, swimming with dolphins or riding elephants, these activities can cause lifelong physical and psychological suffering for wild animals.
Why? People love to see animals when they are on holiday. And because demand for animals in the entertainment industry is so high, these animals continue to be used and abused for profit in ever increasing numbers.
Travel companies around the world profit from some of the cruellest types of wildlife tourist attractions on earth.
But we can work together to educate ourselves and others to make animal friendly choices when we are on holiday to reduce demand for animal entertainment.
The wildlife entertainment industry is animal cruelty masquerading as innocent family fun, with unsuspecting visitors fuelling demand for close wild animal encounters.
Seeing a captive wild animal in an unnatural setting, forced to behave in an unnatural way, simply paints an unnatural picture of wild animals and their natural behaviour for visitors. So see wild animals in the wild where they belong.
We want wild animals to live a wild life, where they can thrive. And, together, we can end wild animal exploitation for commercial gain.