From chick to checkout in about six weeks
Chickens sold at Countdown are farmed in crowded conditions, with less room to move than those sold by their parent company in Australia.
We like to think of New Zealand as world leaders in animal welfare, but you might be shocked to learn, not when it comes to chickens farmed for meat.
It's bad enough that the animal welfare standards for meat chickens in New Zealand are so poor. But you’ll also be shocked to know that Australian-owned companies in New Zealand use lower animal welfare standards for chickens here than they do in Australia. It’s just wrong.
Why are New Zealanders being sold second-rate chicken? Why does Countdown use lower animal welfare standards in NZ than its parent company does in Australia?
Countdown, New Zealand's largest supermarket chain by stores, is owned by Australian company Woolworths. Both Woolworths and Countdown sell home brand fresh chicken.
In Australia, Woolworths recognised that the Australian laws for chicken welfare aren't good enough and signed up to a voluntary higher-welfare scheme run by their RSPCA for their home brand chicken. It gives their chickens more room to move and better conditions.
But in New Zealand, Countdown relies mostly on the minimum legislated standards, which are generally lower than the RSPCA standards that Woolworths uses over the ditch
Woolworths and Countdown have one standard for us and a better standard for the Aussies. It's the chicken equivalent of the underarm bowling scandal. And it's got to stop.
Tell Countdown to stop this chicken welfare double standard. Demand Countdown at least meet the welfare standards used by Woolworths in Australia. And preferably beat them!