Wildlife free fashion
Right now, millions of wild animals are being captured, abused, bred, and mercilessly slaughtered so that the fashion industry can maximise their profit.
Will you ask New Zealand Fashion Week to go wildlife free?
Add your voice
Let’s ensure fur, feathers and wild animal skins stay off the runway. Add your voice to our letter to New Zealand Fashion Week:
Image credit: Jo-Anne McArthur / We Animals
Every year, millions of wild animals endure suffering and slaughter so their fur, skin or feathers can be used to make clothes, shoes, bags and accessories that are paraded on the runway of fashion events.
This is nothing but cruelty dressed as glamour.
Crocodiles are electrically stunned, shot in the head then have their brains scrambled. Mink are confined to small, barren wire cages no bigger than a microwave oven. Ostriches routinely have their feathers brutally ripped from their skin and they’re often starved before slaughter. All in the name of fashion.
You’ll surely agree that these thinking, feeling beings belong in the wild, not on the runway. It’s time for Aotearoa to join the global shift already embraced by Australia, Melbourne, Copenhagen, and Berlin Fashion Weeks. That’s why, together, we are encouraging New Zealand Fashion Week to take the lead in rejecting wildlife cruelty and instead embrace humane and innovative alternatives.
Please urgently add your voice to our letter to New Zealand Fashion Week asking them to go wildlife free.
Letter to New Zealand Fashion Week
Dear organisers,
The future of fashion is wildlife free. But right now, animals like mink, crocodiles and ostriches are enduring a lifetime of suffering so that clothes made from their fur, skins and feathers can be sold for profit - despite the existence of responsible and desirable alternative materials.
We believe Aotearoa New Zealand can play a powerful leadership position to change things. New Zealand Fashion Week has relaunched with gusto and is the country’s most fearless, innovative and influential fashion event. But when it comes to protecting wildlife, it’s behind the curve.
The Australian, Melbourne, Copenhagen and Berlin Fashion Weeks have all banned wild animals’ skin, fur and feathers from their catwalks.
We love fashion, and we love animals too. That’s why we’re asking NZFW to ban fur, wild animals’ skins and feathers from all future events.
Sincerely,
World Animal Protection Aotearoa New Zealand
No living being deserves to endure a life of pain and suffering for fashion, especially when innovative and humane alternatives are readily available today. Please join us in reminding NZFW that there’s no place for cruelty on our runways, because the future of fashion is wildlife free.
Together, we can ask NZFW to go wildlife free and, in turn, inspire more fashion weeks, brands, and retailers to adopt strong policies that ban wild animal exploitation for the sake of fashion.
Wildlife trade
Global wildlife trade is an inhumane industry that cruelly exploits our planet’s wildlife for financial gain.
End fashion cruelty
Pledge to not purchase, wear or promote any exotic skins or wild animal fur products.