Animals, not entertainers.

Image credit: Chaz McGregor / Unsplash

Animals are sentient beings who can feel complex emotions like happiness, fear, and pain, to name a few. Like us, they too deserve to be happy and free in their homes – the wild.

But one of the most significant barriers to this natural freedom is the global tourism and entertainment industry.

Across the globe, animals at wildlife tourism venues are forced to endure intense pain and mostly unseen suffering to entertain tourists and visitors on a daily basis.

Most people are oblivious to the horrific abuse that animals undergo to perform tourist activities because the keepers largely hide the pain and distress of the animals. As a result, they unwittingly fund cruelty by buying tickets to see animals at these venues.

It is estimated that 550,000 wild animals around the world are trapped and exploited in this cruel and relentless industry right now.

Elephants are chained, brutally beaten into submission, and abused to be ridden, washed and perform shows to entertain tourists. Tigers are confined to barren, and concrete cages, so tourists can take selfies with them. Lions are torn from their mothers for a lifetime of captivity, sometimes even before their first feed, to also cater to this cruel industry. Koalas are forced to ‘cuddle’ with tourists against their will. These are just a few of the thousands of heartbreaking instances of animal exploitation in the tourism industry.

Right now, you have the power to protect wild animals by choosing to only see them in the wild, where they can thrive. And with your support, we can continue to work towards ending the exploitation of wild animals for commercial gain and transform the global travel and tourism industry to protect wild animals.

Together, we can stop the demand for cruel wildlife tourism activities and put an end to the needless suffering of wild animals.