Tricia Croasdell
Chief Executive
Tricia has held pivotal roles with global organisations including WWF and stints at 10 Downing Street and as Director of Communications for HM The Queen’s Commonwealth Summit. Based: London
Our team
Our global team of experts inspire and mobilise organisations and individuals to create change for animals in need.
To find out more or schedule an interview, contact our media team.
Ben Pearson
Country Director
Ben has more than 24 years’ experience advocating for the environment and animals, working for NGOs and government both in Australia and overseas. Based: Sydney
Lena Aahlby
Global Director of Programmes
Lena previously worked for Greenpeace as Global Campaigns and Programme Director and now heads up World Animal Protection’s global programmes. Based: Sydney
Mark Dia
Global Director for Animals in Farming
Mark is taking more than 20 years of experience in campaign leadership on various issues like environment, human rights and labor and focusing this on improving the lives of farm animals globally. Based: Philippines
Kelly Dent
Global Director of External Engagement
Kelly has 25 years’ experience lobbying and campaigning on climate change, poverty, corporate accountability, trade, labour and human rights around the world. Based: Sydney
Darren Kindleysides
Head of Wildlife
Darren has held leadership and campaigning roles across more than 25 years working to make a difference for wildlife. Based: Brisbane
Michelle Baxter Wickham
Head of Food Systems
Michelle has spent more than 25 years working in the private, public, and civil society sectors to positively impact the lives of both animals and humans through service delivery and campaigning. Based: London
Learn more about our work
What we do
Working around the world to end the needless suffering of animals by inspiring people to change animals’ lives for the better.
Animals in farming
More than 80 billion animals suffer on factory farms each year, with the vast majority cruelly confined to low-welfare farming systems.
Animals in the wild
At least 1.6 trillion wild animals are exploited as commodities and suffer through people’s actions every year.