You cleared animal cruelty off racks and runways in 2025 and beyond
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From New Zealand Fashion Week to Adidas, thank you for inspiring and calling on key players in the fashion industry to be compassionate towards wild animals!
Thanks to you, 2025 was a year of amazing wins for animals. Your kind-hearted support helped push fashion giants to say no to cruelty and yes to kindness.
Take a look at just a few of the many milestones animal lovers like you helped achieve for wildlife in the past year:
Which fashion brands and events are cruelty free?
Major fashion brands and events took bold steps towards going cruelty free, either completely or partially. Vogue, GQ, and Vanity Fair said goodbye to fur, while Australian Fashion Week proudly went wildlife-free and London Fashion Week banned wild skins for good.
Adidas, Asics, and Mizuno walked away from kangaroo leather, and animal lovers like you sent a strong message to New Zealand Fashion Week to follow suit.
Every action you took helped give wild animals the chance to live free, not as fashion statements. Thank you for your support.
Brands make compassionate leap for kangaroos
From Puma to Adidas, here’s a roundup of big brands that hopped on the compassion bandwagon and left kangaroo cruelty behind.
You lobbied New Zealand Fashion Week
You sparked powerful change for wildlife during New Zealand Fashion Week by amplifying our message and showcasing humane alternatives in fashion.
Why should animal cruelty in fashion be a thing of the past?
Each year, tens of thousands of wild animals such as ostriches and crocodiles are cruelly exploited and brutally slaughtered for the profits of fashion brands.
Killing wild animals for fashion is unacceptable, especially when there are sustainable and ethical alternatives, like faux leather and faux fur.
With your continued support, 2026 will bring more wonderful victories for wildlife. Thank you for your support.
Together, we can create a wildlife-friendly future for fashion.
End fashion cruelty
Pledge to not purchase, wear or promote any exotic skins or wild animal fur products.
Wildlife free fashion
Right now, millions of wild animals are being captured, abused, bred, and mercilessly slaughtered so that the fashion industry can maximise their profit.