Major victory for animal advocates as Adidas boots out kangaroo cruelty
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Global sportswear leader Adidas has finally ended the use of kangaroo leather from its football boots, responding to animal welfare advocates and joining a growing movement towards cruelty-free materials.
Image: Suzuha Kozuki / Unsplash
Adidas has officially announced that they have stopped using kangaroo leather in their football boots. This comes after years of pressure from animal advocates and groups including World Animal Protection.
The news was confirmed after the president of the Center for a Humane Economy (CHE), travelled to Germany to urge the sportswear giant to stop using kangaroo leather as part of their Kangaroos Are Not Shoes campaign.
Thanks to sustained pressure from CHE and support from animal lovers like you, Adidas has finally joined a growing movement led by industry leaders such as Nike, Puma, and New Balance, who have also committed to ending the use of kangaroo leather in their football boots.
Right now, kangaroos are being hunted and brutally killed during night-time hunts to meet the industry's demand for their skin and flesh. Data suggests around 40% of the shots fired are not immediately fatal, leaving them to die a slow, painful death or be permanently maimed.
Big wins for kangaroos
Adidas joins New Balance, Nike and Puma in dropping cruel kangaroo leather.
This compassionate shift is a significant victory for Australia’s national icons and reflects a growing global consensus that fashion should no longer come at the expense of animal suffering.
With the proven performance of innovative cruelty-free alternatives, the suffering of kangaroos for fashion is unjustifiable.
Together, we can move more companies to end the cruel practice of using kangaroo leather in the name of fashion.
Kangaroos deserve better
In the last 10 years, over 15 million kangaroos have been killed for the commercial trade, making it the largest commercial hunt of land-based wildlife in the world.
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Magnificent ostriches farmed for their feathers are trapped inside barren yards, left hungry and exhausted.