ICYMI: From Puma to Adidas, brands who made the compassionate leap for kangaroos
News
From Puma to Adidas, here’s a roundup of big brands that hopped on the compassion bandwagon and left kangaroo cruelty behind.
Image credit: Graham Holtshausen / Unsplash
In recent years, the global sportswear industry has seen a compassionate shift because of animal lovers like you. Many leading global brands have now ended the use of kangaroo leather in their football boots. Here are some of the major names paving the way towards a more wildlife-friendly future.
Adidas
Adidas officially committed to stop using kangaroo leather in their football boots this year, finally catching up with their competitors and responding to years of advocacy from animal welfare groups.
Asics
Asics committed to ending the use of kangaroo leather in all athletic footwear by the end of 2025, becoming the latest major brand to distance themselves from this cruel trade.
Puma
Puma led the charge by replacing K-Leather with K-Better, a high-performance, animal-free material used in their iconic KING football boots in 2023.
Nike
Nike followed suit, phasing out kangaroo leather in their Tiempo line in 2023 and introducing a cruelty-free alternative that maintained elite performance standards.
New Balance
In 2023, New Balance updated their sourcing policies to eliminate kangaroo leather entirely, taking a compassionate step that aligns with growing consumer demand for cruelty-free products.
Bol.com
After more than 18,500 supporters signed our petition, Dutch e-commerce giant Bol.com pledged to stop selling kangaroo products in 2021 and updated their animal welfare policy accordingly.
Viking
In 2022, Dutch skate brand Viking also committed to ending their use of kangaroo leather – joining a growing list of brands rejecting kangaroo suffering.
Kangaroos in Australia are being hunted and brutally killed during night-time hunts to meet the industry's demand for k-leather. Data suggests around 40% of the shots fired are not immediately fatal, leaving them to die a slow, painful death or be permanently maimed.
This growing movement is a powerful victory for Australia’s national icons and a clear sign that fashion and sport can thrive without animal suffering.
With high-performance, cruelty-free alternatives now widely available, the use of kangaroo leather is not only outdated but also unjustifiable.
Together, we can keep the momentum going and move more companies to stop using kangaroo leather in the name of fashion.
Kangaroos deserve better
In the last 10 years, over 15 million kangaroos have been killed for the commercial trade, making it the largest commercial hunt of land-based wildlife in the world.
Donate to protect animals
Magnificent ostriches farmed for their feathers are trapped inside barren yards, left hungry and exhausted.