Filtering cruelty out of selfies
Last weekend, the team from World Animal Protection Australia attended the Cruelty Free Festival in Sydney.
It was a fantastic opportunity to meet so many animal lovers and talk about our latest work to stop cruel wildlife selfies in the Amazon.
The festival had a packed program including talks, live music, a raffle, and delicious food stalls.
More than 120 people stopped by to sign our Wildlife Selfie Code pledging to filter cruelty out of wildlife selfies.
To help raise awareness of sloths’ suffering for selfies, our friends at Marini Ferlazzo drew a stunning sloth illustration. We took the sloth along to the festival so fellow animal lovers could help us give her a splash of colour. And the end result is stunning.
Around the world, more than 200,000 people have signed our Wildlife Selfie Code over the past month pledging to never take a photo with a wild animal that is being held captive, restrained, baited, or presented to them for direct contact.
That’s a huge win for wild animals.
This global support helped us secured another positive meeting with Instagram about the issue. Watch this space to find out how we’re continuing to protect wild animals used as photo props.
The 2017 Cruelty Free Festival was a celebration of the inspiring individuals, organisations, and ethical businesses dedicated to making the world a better place for animals. See you next year!