Annual achievements

"During 2019 we began preparing our strategy for 2021–2030, which will focus on the significant global challenges and threats to animals. We are absolutely committed to a bold vision and an outcome where animals are an important, integral part of the world our children and grandchildren will inherit.

"Many horrors that animals face are connected with global issues like climate change, animal trafficking and abuse. An obvious example is industrial farming. This leads not only to deforestation for grazing land and crops to feed factory farmed animals, but also to the use and waste of water, electricity and chemicals.

"Every day around us, wild animals are treated as commodities. They are ripped from their natural habitats and bred in terrible conditions for use as pets, for food, medicine, clothing, decoration, and in entertainment. The sheer scale of both the illegal and legal global wildlife trade has an enormous impact on all areas of life. It extends from their transportation across the globe to the industries built at their expense that leave not only a huge carbon footprint, but death and destruction in their wake.

"By protecting animals from industrial farming and commodification we can ease the impacts of climate change and help to protect our fragile world. For farm and wild animals used for economic gain, it’s not about improving the systems and the conditions in which they live. True protection for animals and our planet means stopping systemic cruelty for good. We know that the fate of animals’ lives rests in our hands."

"We launched Wildlife. Not Pets, our new global campaign to cause maximum disruption to the exotic pet industry.

"Billions of wild animals suffer and die each year, yet hardly anyone knows about it.

"Wildlife. Not Pets aims to protect the welfare of parrots, snakes, otters, Indian star tortoises and so many other species cruelly poached, or captive bred to supply the global exotic pet industry.

"Many animal lovers keep exotic pets without realising the suffering that a life in captivity inflicts on wild animals.

"Our undercover evidence exposed the cruelties in the illegal trade of African grey parrots. This evidence, linking the parrots’ export from the Democratic Republic of the Congo (DRC) to Turkish Airlines, and our strong supporter mobilisation, resulted in the company swiftly putting a transportation ban in place.

"We look to build on this success and move more people, companies and governments to take stronger action for all the precious wild animals whose suffering is so often unreported."

"Our goal was to move influential companies to speed up the momentum for change for farm animals.Too many are suffering and too much damage is being done by industrial farming for it not to be a key priority. Our efforts resulted in major steps being taken across the world that will benefit more than a 100 million farm animals. We have seen the strength of working in partnership, not only with our colleagues in different countries, but also with other organisations.

"A clear example was moving KFC in several countries to make commitments that will improve the lives of millions of chickens. And we celebrated the power of supporter action transcending national boundaries. Tesco in Thailand, clearly moved by the collective voice of 30,000 of our supporters in Thailand and the UK, banned cages for mother pigs.

"Going out there, talking to producers and consumers and making the case for animals directly, has also produced good results. Nine dairy companies in India signed up to our dairy welfare commitment that will give half a million of their cows better lives.

"Reducing the number of farm animals living in cruel conditions and eventually stopping the practice of factory farming altogether is central to our work and our vision. We work in a climate where any gains we make in farm animal welfare can be easily swamped by factory farming increases to meet the exploding demand for cheap meat. To combat this, we launched our meat reduction campaign project in the United States. After working with us, three major companies are already rolling out plant-based options for their consumers.