About us
At World Animal Protection we move the world to protect animals because we know that the life of every animal counts.
We protect the world’s animals. We always have done, and we always will. But every day, in every country, millions of animals are suffering. And the more people who know about us, the more animals we can reach. That’s why we need our name to evolve. That’s why we need a name that is clearer, more distinct and more memorable. That’s why we are now World Animal Protection.
Our name changed, but our work – and our determination to protect animals – remains the same.
Our new name demonstrates who we are and what we stand for, clearly and simply. It will help more people understand what we do and what we want to achieve. And it will encourage more people to support us in transforming animals’ lives.
Our name has changed, but the core purpose of our organisation remains the same. In fact, we believe the name change has made our purpose stronger. And the change doesn’t mean we’re forgetting our past, either. It will help us to protect our heritage, by ensuring we can keep transforming animals’ lives – as we have done for more than 50 years.
As World Animal Protection, we’ll continue to work closely with governments, the UN, businesses and other animal welfare organisations. And we’ll keep looking for new partners to help move the world to protect animals.
As World Animal Protection, we’ll continue to work around the world, with our teams covering Africa, North and Latin America, Asia Pacific and Europe.
There’s no need to change your direct debit, or any commitment to us in your Will, or your CAF vouchers. We’re still the same organisation, so payment will still reach us. And we’re still hugely grateful for every contribution our supporters make to our work.
We’d love to hear from you. Please contact us.
Or if you’re a journalist, please contact our media team.
At World Animal Protection we move the world to protect animals because we know that the life of every animal counts.
We’ve moved the world to protect animals for more than 70 years.
Your support is key to bringing an end to animal suffering across the world and here in Aotearoa New Zealand