Orangutan selfies in Bali

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Image credit: World Animal Protection / Andi Sucirta

Animals are being torn from the wild so tourists can take selfies for Instagram and other social media. Commit to our Wildlife Selfie Code today, and help filter cruelty out of selfies.

Help filter the cruelty out of selfies


Don’t be part of this ugly picture.


Sign our Wildlife Selfie Code now, and help filter cruelty out of selfies.


Most tourists who take photos with wildlife love animals. That’s why they want to interact with them.

So, during once-in-a-lifetime trips to tourist destinations such as Thailand, Bali or the Amazon, it’s understandable that they’d want to take a snap with an elephant, an orangutan or a dolphin for Facebook or Instagram. This snap becomes a fond memory once back home.

But if they knew about the suffering these animals endure for the sake of a photo opportunity, they’d put their phones and cameras away.

Help end their suffering

Many people envy friends who post selfies of themselves hugging or holding wild animals, which sadly encourages more people to take their own photos. This continues the ongoing suffering and cruelty for wildlife.

But, with ongoing help from supporters like you, we’re working to ensure animals in tourism venues remain fed and cared for during this current crisis.

Amongst the 34 billion images posted by millions of people on Instagram, our initial investigation showed there were tens of thousands of cruel selfies on Instagram taken with wild animals. Sadly, sharing cruel wildlife selfies on social media encourages more people to take their own photos. This continues the ongoing suffering and cruelty towards wildlife. Don’t be part of this ugly picture.

Koala cuddles at Lone Pine, Australia

Image credit: World Animal Protection / Carol Slater

Wildlife selfies do's and dont's

Together we moved Instagram

In December 2017, our Wildlife Selfie Code campaign was so successful that it influenced Instagram, one of the biggest social media sites, to educate its users around the suffering wildlife selfies can cause to animals.

Thanks to the 250,000 people who signed up to our Wildlife Selfie Code! Together, we were able to move Instagram to launch a new 'content advisory page', to educate users about the issues these photos cause for wild animals. Now, when any of Instagram’s 800 million users search hashtags like #koalaselfie and #slothselfie, which could be associated with harmful interactions with animals, they are warned about the dangers of this trend.

Together we’re filtering cruelty out of more pictures every day.

Tiger used for photos, Bali

Image credit: World Animal Protection / Andi Sucirta

Tiger used for photos, Bali

Tiger selfies exposed

Read our 'Tiger Selfies Exposed' report and learn how tigers are exploited as part of Thailand’s entertainment industry.

koala at a themed park in Australia

Animal selfies

It may be tempting to take a photo with an animal. But that moment could cost them a lifetime of suffering.

Koala cuddles at Lone Pine, Australia

Too close for comfort

Read our 'Too Close for Comfort' report and learn how a selfie with a wild animal can mean a lifetime of suffering for the animal.