The Pecking Order: McDonald's

Fast food isn’t worth the needless suffering of billions of chickens

The Pecking Order grades global fast food giants against three criteria for chicken welfare.

Here’s how McDonald's stacks up:


Poor: McDonald’s has made several commitments to improving chicken welfare across most of the geographies the company is present in, but they don’t align with best practice.


Poor: Despite McDonald’s having a target to avoid broiler cages across all geographies, they do not have any other truly universal or robust targets.


Very poor: McDonald’s publishes very limited data on its progress towards better chicken welfare.

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Fast food is failing

Our comprehensive report has revealed the shocking lack of commitment or care by these billion-dollar global fast-food companies. The ruthless exploitation of chickens for profit is unacceptable

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Download The Pecking Order report