You helped save cats and dogs in China amid the coronavirus outbreak

20/03/2020

Your support has helped spearhead a campaign on responsible pet ownership during the coronavirus outbreak. Thank you!

So far, over 500,000 people have signed the pledge and committed to treating community animals with respect.

You’re helping to save cats and dogs who are at risk of being culled due to unfounded fear of pets spreading coronavirus to humans.

How you helped pets in China

Your support made it possible for our Chinese team to mobilise a public, on-the-ground campaign in coronavirus hotspots. An advertising blitz spread the message that there is no need to cull pets in response to coronavirus, and asked everyone to sign the pledge to protect pets during the outbreak.

Chinese advertising - World Animal Protection

So far, over 500,000 people have signed the pledge and committed to treating community animals with respect.

Some news reports mentioned that culling of domestic dogs and cats had already happened. Many dog and cat owners were concerned for their pets' safety. And, because of the fear of pets (especially dogs) spreading the disease, there was an urgent need for an education campaign.

Thanks to your support, our China team immediately began to focus on getting the message out that there is no reason to kill or abandon pets during the outbreak.

Getting the message out to the masses

From Friday, 31 January to Monday, 2 March, two WeChat articles and 10 Weibo messages were sent out with the #ResponsiblePetOwnership. On Weibo alone, we received 811,173 shares, 732,277 likes and 329,013 comments.

On Wednesday, 29 January, the World Health Organization spoke out, saying:

"At present, there is no evidence that companion animals/pets such as dogs or cats can be infected with the new coronavirus."
 

WHO Coronavirus ad

Both statements above were spread widely and have helped reduce panic among local citizens.

Thanks to you, our China team is also planning offline events to be held when the pandemic is over and the Better Lives for Dogs campaign will continue.

Thank you for protecting innocent cats and dogs caught up in coronavirus hotspots.