Our Global Strategy for 2021-2030
To ensure we create the biggest impact for animals, we will give our undivided attention to two goals over the next 10 years. We won’t stop, until we succeed.
About World Animal Protection
Sign up for updatesEvery day billions of animals /ngā kararehe experience unbearable suffering.
At World Animal Protection / Tiakinga Kararehe o te Ao we move the world to protect animals because we believe that the life of every animal counts.
We’re a global animal welfare organisation and have been campaigning for 70 years to end animal cruelty and suffering.
Right now, we’re prioritising issues where change can transform the lives of the greatest number of animals by overhauling the global food system and ending the cruel exploitation of our planet’s wildlife.
As people face urgent issues like the climate emergency and depleting natural resources, we give animals a voice and ensure their needs are met.
Though the challenge is great, our determination is greater.
What we do / Ā mātou mahi:
- We end the needless suffering of animals
- We influence decision makers to put animals on the global agenda
- We help the world see how important animals are to all of us
- We inspire people to change animals’ lives for the better
Join us and together, we move the world to protect animals.
Our global movement of animal protectors
For 70 years we’ve been protecting animals in Aotearoa New Zealand and around the globe. From the boardrooms of large corporations to the frontline of the wildlife trade, our supporters help us create change the lives of animals. Forever.
Here are just some of the things our incredible supporters have helped us achieve:
- 558,000 supporters moved TripAdvisor and more than 200 other travel companies to end their promotion of cruel elephant attractions.
- 513,000 supporters moved KFC to improve chicken welfare in the United Kingdom and six European countries.
- 1.6 million rabies vaccinations protected dogs from this deadly disease across Asia and Africa
- Ending bear dancing in India, Turkey, Greece and most recently Nepal by working with local partners.
- 188,000 supporters moved Turkish Airlines to stop transporting African grey parrots out of the Congo.
Read our Global Review 2022
Read our Global Review 2022 to learn more how you're helping us end animal cruelty across the world.